The Key to Making a Great Video Testimonial: Listening
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening in each stage of production.
Tag: Message
7 Essential Books for Business Leaders
Here is a ‘must read list’ of some of the best marketing (and branding) books that I reference again and again. They all address the core challenge of getting people to hear your message and take action.
Shooting A Video? Never Fly By The Seat Of Your Pants
Pre-production is the foundation of video. Skip out on it, and the quality of the video will certainly suffer. I can arrive on set, put up lights, and run a camera in a technically perfect way, but without pre-production, I […]
The Soda Wars
Regardless of whether you drink soda or not, you’ve heard of the long, heated rivalry between Coca-Cola and Pepsi. It has been going on for over a century and while I personally can’t tell the difference between Coke, Pepsi, and […]