Today we’re talking with Ken Marcus, Senior Writer at The Martin Agency, who has played a major role in campaigns for brands like GEICO and Sling. Ken takes us through the creative process, from building strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging.
How do you tell a story that makes an impact? Today we’re talking with content creator Khalil Garriott, Director of Branded Content and Executive Editor at James Madison University, about storytelling, thinking like a journalist, and why your content should celebrate — not sell.
Helping a company through a difficult time shaped George’s philosophy on leadership. He shares why you should hire people smarter than you and how to empower your team.
Partner at Low Country Creative and a professor of visual storytelling at VCU’s Brandcenter, Scott has advice for all the visual storytellers out there: embrace change.
Brands can no longer afford to limit their marketing to campaigns. The new marketing roadmap uses a range of techniques to stay top of mind with audiences throughout the year.