Sustaining innovation, low-end disruption, new-market disruption. Three main types of innovation are discussed by Gravity’s own Vice President, Lindsey Laughlin. How and when you use each type is based on your place in the market. In this episode, Lindsey guides us through innovation opportunities and disruptive strategy, providing thought-provoking examples and advice on how to better frame your product or service for your audience.
When you think of intimate and intentional brand experiences, what comes to mind? Often, we equate those experiences with smaller, mom-and-pop shops or perhaps a local boutique hotel. In fact, for those outside the hospitality sector, rarely would a city like Las Vegas come to mind. However, MGM Resorts International’s SVP of Marketing, Sarah Moore, has made it her personal mission during and post-COVID-era to create the kind of personal experiences that resonate with their resorts’ customers, ultimately turning them not only into raving fans — but avid returners.
Everywhere you look, it seems another podcast has popped up. While the market may feel saturated with too many podcasts to count, there’s an increasing gap between the good, the bad, and the indifferent. In fact, there’s actually an explosion of opportunity when done well. Adam Conner thinks so, too. As the founder of Authentic Avenue, Adam believes there are few media as powerful as podcasts for sharing your brand story, building genuine relationships, and connecting with your audience in a truly unique — and often vulnerable — way.
Teams today need to budget for, plan, and execute the perfect blend of brand and performance marketing, be data experts, produce content as though it were a media agency, and build and manage social communities.
Purposeful and courageous marketing is more important than ever. Yet, it’s more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand’s positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too.