Having been both a volunteer and Board Member of numerous non-profits and civic organizations, I’ve witnessed first-hand the struggle organizations face when trying to market themselves. Because non-profits need to stretch their budgets to accomplish their mission, marketing is often […]
I have a confession. I watch the SuperBowl for the commercials. Each year I look forward to seeing how the top brands will find ways to stand out, and this year’s power outage gave quick-thinking brands a chance to shine […]
The era of making exaggerated product claims is long dead – at least it should be. But, some brands continue to use exaggerated claims, or “spin”, to sell products. In the hyper-connected, consumer-driven world we now live in, unethical marketing […]
There’s certainly a lot of buzz on video industry blogs and websites about new “RAW capable” cameras, such as the new Black Magic Cinema Camera and the recently price-reduced RED ONE MX. These cameras both shoot “RAW” video – or […]
If you’ve read my recent posts, you know I’ve been focusing on social media and digital marketing (and if you haven’t read them, what are you waiting for?). This time, I’m going to write about my new favorite pastime – […]