Dictionary.com defines weekend as any two-day period taken as a weekly rest from one’s work, usually occurring between Friday evening and Monday morning. But all too often our nine-to-five becomes 24/7, and taking a Sunday afternoon break from our email […]
Having been both a volunteer and Board Member of numerous non-profits and civic organizations, I’ve witnessed first-hand the struggle organizations face when trying to market themselves. Because non-profits need to stretch their budgets to accomplish their mission, marketing is often […]
I have a confession. I watch the SuperBowl for the commercials. Each year I look forward to seeing how the top brands will find ways to stand out, and this year’s power outage gave quick-thinking brands a chance to shine […]
The era of making exaggerated product claims is long dead – at least it should be. But, some brands continue to use exaggerated claims, or “spin”, to sell products. In the hyper-connected, consumer-driven world we now live in, unethical marketing […]
There’s certainly a lot of buzz on video industry blogs and websites about new “RAW capable” cameras, such as the new Black Magic Cinema Camera and the recently price-reduced RED ONE MX. These cameras both shoot “RAW” video – or […]