It’s not often you see a beautifully clear – not to mention drop-dead hilarious – example of successful cross-marketing. But that’s exactly what marketers for both the Dodge Durango and the new film “Anchorman 2” have produced.
What’s the first thing that comes to mind when you think of Mondays? For most people, it’s dread. It starts on Sunday evening. You start to feel anxious at the thought of returning to work, and by bedtime, you’ve become […]
In my last post, I wrote about the need for us to disconnect in order to recharge our batteries, and I mentioned the trip I was taking to Iceland the following week as a perfect opportunity for me to take […]
Dictionary.com defines weekend as any two-day period taken as a weekly rest from one’s work, usually occurring between Friday evening and Monday morning. But all too often our nine-to-five becomes 24/7, and taking a Sunday afternoon break from our email […]
Having been both a volunteer and Board Member of numerous non-profits and civic organizations, I’ve witnessed first-hand the struggle organizations face when trying to market themselves. Because non-profits need to stretch their budgets to accomplish their mission, marketing is often […]