Pre-production is the foundation of video. Skip out on it, and the quality of the video will certainly suffer. I can arrive on set, put up lights, and run a camera in a technically perfect way, but without pre-production, I […]
Many executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reliable. Vineyard Vines is […]
I was recently meeting with a client to talk about search engine optimization (SEO) recommendations for their website, and as we were talking about A/B testing and ways to optimize landing pages, someone from their web team asked me what […]
I feel lucky to share our second adoption story with you – meet my wonderful pup, Jillie. You may have seen her around the office – she’s excited to be Gravity’s official greeter – or maybe you follow her on […]
One of my favorite ways to unwind and relax is to take my camera for a walk at the local arboretum. There’s just something about watching baby ducks play in the water or seeing the vibrant colors of spring flowers […]