7 Ways to Improve Your Email Marketing
Email can be an effective component in your marketing and communication strategy and create an ongoing conversation with your audience. Here are a few tips for making the most of your email marketing.
Tag: Marketing Strategy
Six-Second Storytelling
Bumper Ads allow you to creatively tell your brand story in 6 seconds. Check out some of my favorite examples and tips on how to effectively use this new type of advertising.
Let’s Give Marketing a Good Name
Marketing can be used for good, or for evil. Here are some thoughts on how marketing can be done with honesty and integrity.
Integrating Traditional and Digital Media in Your Next Campaign
Learn to design campaigns that use traditional media to reach customers where they are, and digital media to get them to engage. We’ll show you some examples from national as well as regional brands, and explore some of the major takeaways from these innovative and integrative campaigns.
7 Essential Books for Business Leaders
Here is a ‘must read list’ of some of the best marketing (and branding) books that I reference again and again. They all address the core challenge of getting people to hear your message and take action.