Conveying Emotions Through Colors
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.
Tag: Logo
Is Brand Personality Important?
Many executives and business owners don’t think of their brands as having a personality. But all successful brands possess both human characteristics and emotional differentiators. For instance, Apple is cool and knowledgeable. Volvos are safe and reliable. Vineyard Vines is […]
Not All Fonts are Created Equal
When developing brand standards, sometimes font choice becomes an afterthought. It doesn’t matter that much anyway, right? As long as it looks interesting and people can read it? Wrong. There are many things to consider when choosing the font for […]
2011 Brand Challenge Results
Gravity Group selected NewBridges Immigrant Resource Center as the winner of its 2011 Brand Challenge earlier this year. Since then, we’ve had the pleasure of working with NewBridges to develop a fresh brand identity – including a logo and tagline […]