Purposeful and courageous marketing is more important than ever. Yet, it’s more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand’s positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too.
Working your way to the very top of professional poker’s top winnings list takes more of the same intangible qualities of a successful athlete or top entrepreneur than many would think. Like many of the highest performers, Bryn Kenney credits a lot of his success to his grounded and encouraging upbringing, but also to the internal qualities and characteristics he forged through countless hours playing in the high-stakes world of poker. His focus on intuition and mindfulness has enabled him to not only endure but excel in one of the most mentally-taxing games of strategy on the planet. All with a real, raw, and exceedingly positive presence.
Creating a sustainable, successful, and emotionally healthy workplace isn’t a byproduct of words on a wall. In fact, it’s much deeper than that. Kedren Crosby, President of Work Wisdom, LLC, has devoted her 25-year career to making workplaces better. In order to do better and be better, brands are realizing that successful workers also want to live better, rethinking the traditional notion of what a successful workplace looks like.
In this episode, we talk with Daniel Blosser, President of Riddleberger Brothers, Inc., the premier mechanical systems contractor in Central Virginia. For over 30 years, Daniel has worked at RBI in several different positions and uses that experience to lead the company successfully through growth and expansion while staying true to their values.
Today we’re talking with Ken Marcus, Senior Writer at The Martin Agency, who has played a major role in campaigns for brands like GEICO and Sling. Ken takes us through the creative process, from building strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging.