Tag: Leadership

Representation Matters

Representation Matters

Podcast

Mita Mallick’s career as a marketer, storyteller, and D.E.I. champion has spanned across some of the most iconic brands including AVON, Suave, and Dove. Her focus? Diversity education and representation. Whether it’s embracing different leadership styles, creating products that work for all populations, or introducing relatable representation in mass media, she believes diversity of thought doesn’t happen without diversity of representation. In this episode, you’ll hear from Mita about what it means to lead with kindness, why diverse representation is important, and how to be a supportive ally.

Mindful Community Development

Mindful Community Development

Podcast

Jay Langston has spent his career working with businesses and local communities to help improve their economic well-being. Now the Executive Director of Shenandoah Valley Partnership, he is leading efforts to expand and relocate business to the region while staying true to the Valley’s roots. In this episode, Jay talks about what it’s like working in economic development and the new priorities companies have when they’re considering a location for their business.

Running Toward Challenges

Running Toward Challenges

Podcast

What do you do once you’ve been named Adweek’s Ad Agency of the Year? You set the next goal. As the two-time winner, The Martin Agency understands how important it is to keep that momentum going. And as the CEO, Kristen Cavallo is always running toward the next challenge. Her mission? Fight Invisibility.

Art of Brand Experience

Art of Brand Experience

Podcast

When you think of intimate and intentional brand experiences, what comes to mind? Often, we equate those experiences with smaller, mom-and-pop shops or perhaps a local boutique hotel. In fact, for those outside the hospitality sector, rarely would a city like Las Vegas come to mind. However, MGM Resorts International’s SVP of Marketing, Sarah Moore, has made it her personal mission during and post-COVID-era to create the kind of personal experiences that resonate with their resorts’ customers, ultimately turning them not only into raving fans — but avid returners.

A Brand’s Purpose

A Brand’s Purpose

Podcast

Purposeful and courageous marketing is more important than ever. Yet, it’s more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand’s positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too.