Why Content Is Key to SEO
If you’re trying to optimize your website for search, focus on your audience, not search engines. Try these tips to improve your search rank.
Tag: Digital Marketing
Integrating Traditional and Digital Media in Your Next Campaign
Learn to design campaigns that use traditional media to reach customers where they are, and digital media to get them to engage. We’ll show you some examples from national as well as regional brands, and explore some of the major takeaways from these innovative and integrative campaigns.
Shooting A Video? Never Fly By The Seat Of Your Pants
Pre-production is the foundation of video. Skip out on it, and the quality of the video will certainly suffer. I can arrive on set, put up lights, and run a camera in a technically perfect way, but without pre-production, I […]
Moving Beyond The Safe Shot
Let me paint a scenario I’ve come across several times in the past few years. I’m on a shoot, photography or video, and it is crunch time. The client is getting tired, or the weather is taking a bad turn, […]
Perspective Is Everything
In video production, choosing the right perspective is crucial. Any connection with an audience using visuals has a point of view from which the camera shoots, and choosing the right location, angle and field of view can make or break […]