Video is a form of media that has taken the digital landscape by storm in recent years. Being able to understand what video marketing is, why it’s important for both marketers and consumers, how video can be used, and how to build a strategy can help your brand successfully incorporate video into its content mix.
Teams today need to budget for, plan, and execute the perfect blend of brand and performance marketing, be data experts, produce content as though it were a media agency, and build and manage social communities.
Brands can no longer afford to limit their marketing to campaigns. The new marketing roadmap uses a range of techniques to stay top of mind with audiences throughout the year.
If you’re not designing for the medium, you’re missing a big opportunity. Here are some tips for getting the full value from your marketing.
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening in each stage of production.