![How Brand Concepts Inform Logo Design [A CASE STUDY]](https://www.gravitygroup.com/wp-content/uploads/2017/03/Brand-Concepts-Inform-Logo-Featured-Gravity-Group.gif){kind=logo}
How Brand Concepts Inform Logo Design [A CASE STUDY]
We deconstruct the Gravity Group logo in terms of what it says and how it says it, translating strategy into visual design.
Tag: Design
Conveying Emotions Through Colors
Research into color theory can benefit many projects, from establishing a brand’s identity, to creating a theme for a brochure, or choosing the look of a button on a website.
How We Used Illustrated Characters to Reach Kids
If you’re not sure illustrated characters are effective brand mascots, try walking down the cereal aisle at your local grocery store. Those characters connect with kids on an emotional level that other marketing methods can’t match. Big brands have mastered the use of animated spokespeople, but companies of every size can benefit from the love of a character.