Maintaining a consistent brand identity and tone is vital in this day and age, and a key part of that is developing a Brand Guide that is easy for your team to find and use. Here are some steps to take in creating and then consistently using your Brand Guide.
Check out some exciting industry updates from the past month!
We share sustainable ways to spread the work of producing social content to a larger group, while presenting a coherent, relatable brand to your audience.
A conversation about brand storytelling and its role in growth, and where marketing fits in.
![How Brand Concepts Inform Logo Design [A CASE STUDY]](https://www.gravitygroup.com/wp-content/uploads/2017/03/Brand-Concepts-Inform-Logo-Featured-Gravity-Group.gif){kind=logo}
We deconstruct the Gravity Group logo in terms of what it says and how it says it, translating strategy into visual design.