Creating an authentic brand that people align themselves with requires leaders who prioritize empathy and authenticity in their interactions with employees, customers, and the world. To help influence leaders and teach them about different ways they can make an impact, we’ve outlined the characteristics of empathic leaders and how their actions enable them to build authentic brands.
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. In this post, we cover the four most common types of brand architecture, and how they differ in terms of risk and reputation management.
Is your office space creating a positive brand impression? Use these strategies to give visitors and employees a memorable brand experience.
Go behind the scenes with Gravity’s founder: learn what he does, and what motivated him to create Gravity Group in the first place.
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening in each stage of production.