Tag: Brand

Art of Brand Experience

Art of Brand Experience

Podcast

When you think of intimate and intentional brand experiences, what comes to mind? Often, we equate those experiences with smaller, mom-and-pop shops or perhaps a local boutique hotel. In fact, for those outside the hospitality sector, rarely would a city like Las Vegas come to mind. However, MGM Resorts International’s SVP of Marketing, Sarah Moore, has made it her personal mission during and post-COVID-era to create the kind of personal experiences that resonate with their resorts’ customers, ultimately turning them not only into raving fans — but avid returners.

A Brand’s Purpose

A Brand’s Purpose

Podcast

Purposeful and courageous marketing is more important than ever. Yet, it’s more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand’s positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too.

Brand Commitment vs. Conviction

Podcast

Kelly O’Keefe and Matt Williams from the Brand Federation are helping brands better define their purpose in our lives and how to tell their stories. Because how a brand is perceived in a post-pandemic world is built on everything from internal culture to everyday customer interactions and the authentic convictions a brand will stand behind.

Leading from the Ground Up

Leading from the Ground Up

Podcast

In this episode, we talk with Daniel Blosser, President of Riddleberger Brothers, Inc., the premier mechanical systems contractor in Central Virginia. For over 30 years, Daniel has worked at RBI in several different positions and uses that experience to lead the company successfully through growth and expansion while staying true to their values.

When Your Mission is Your Brand

When Your Mission is Your Brand

Podcast

In this episode, we talk with Pat Craig, Founder and Executive Director of The Wild Animal Sanctuary. Pat shares his incredible journey from becoming the youngest person licensed in the industry to leading the largest carnivore sanctuary in the world.