Think about the last time you chose one brand over another. Maybe it was a coffee shop, a clothing brand, or even a bank. Was it because of their tagline? Their logo? Probably not. More likely, it was something deeper. […]
Creating an authentic brand that people align themselves with requires leaders who prioritize empathy and authenticity in their interactions with employees, customers, and the world. To help influence leaders and teach them about different ways they can make an impact, we’ve outlined the characteristics of empathic leaders and how their actions enable them to build authentic brands.