Simon Hill, President, FutureBrand North America, talks about the power of brand with our president, Steve Gilman.
Here’s the truth about brand. It isn’t one-dimensional. The strongest brands create experiences across every sense, building memories that last long after a purchase.
In this episode of Brand Story, Simon shares how the best brands stand out in markets where products often look the same. We explore the frameworks FutureBrand uses to align leaders and global teams, how emotion tips decisions, and why consistency across every sense matters more than ever.
It’s a conversation about the power of brand—not just to influence perception, but to shape how people think, feel, and experience the world around them.
