Tara Lawall, Chief Creative Officer at Rethink, talks about nurturing creativity and being a supportive leader with our president, Steve Gilman.
Being a successful creative leader takes three things — strong communication, a willingness to collaborate, and the ability to challenge yourself. At least that’s the recipe that has won Tara and her team numerous awards and a spot in the permanent collection at the MoMA.
As creatives, we are constantly focused on storytelling and building connections. Being able to spread feelings of inspiration, joy, and love is invaluable, and it’s even better when you can do that with a supportive team. In this episode of Brand Story, Tara talks about the transition from being a senior creative to a creative director and how that supportive culture plays a role in the successful creative campaigns at Rethink. You’ll hear about the “crafts” that help lead new ideas, how to embrace different forms of creativity, and why being a teacher can be a huge benefit for new leaders.
