Ken Marcus, Senior Writer at The Martin Agency, takes us through the creative process, from establishing strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging.
From concept to commercial, Ken Marcus, Senior Writer at The Martin Agency, plays a major role in campaigns for brands like GEICO and Sling. But he would be the first to say that the end result — the spot — is better than the script because it takes a team to take an idea from good to great.
Writing might be a solitary sport, but the magic happens when you get others involved.
