Brand Story Podcast
The Brand Story podcast features in-depth conversations with marketers, leaders, and brand storytellers about their professional journeys and the impact they’re making on the world around them.
Purpose-Based Branding featuring Laura Hutfless
Co-Founder at FlyteVu
Purpose-Based Branding
For Laura Hutfless, starting FlyteVu was more about just selling products. It was about inspiring change, and connecting people to a purpose. This mindset has led the company successfully even today, where they continue to build impactful partnerships and give back to the community. In this episode of Brand Story, you’ll hear from Laura about her career journey, as she shares what it means to embrace your brand’s purpose and lead with responsibility.
The Entrepreneur’s Journey featuring Suzanne Bergmeister
Executive Director of the Gilliam Center for Entrepreneurship at James Madison University
The Entrepreneur’s Journey
Suzanne Bergmeister’s path to entrepreneurship wasn’t a straight line. After leaving the Air Force and the corporate finance world to be a venture capitalist, she took what she learned from the investing side of the table and started teaching others about the entrepreneurial world. Now as the Executive Director of the Gilliam Center for Entrepreneurship at James Madison University, she’s planting the seeds for future entrepreneurs, sharing her experience in the field and helping others develop their big ideas. In this episode of Brand Story, Suzanne shares her insights on developing ideas and what it takes to find success.
Playing the Long Game featuring Dorie Clark
Bestselling Author, Keynote Speaker, Communication Coach
Playing the Long Game
It’s no surprise that Dorie Clark’s latest book focuses on long-term strategies for your personal goals. As we all live busier and busier lives, we tend to get stuck in the now and stop thinking about where we want to be in the future. As a top communication coach and business thinker, Dorie coaches others on how to break down the busy, optimize their lives, and be more successful both personally and professionally. This episode of Brand Story shines a light on those challenges and encourages you to reevaluate your own busy life to prioritize what matters most.
The Art of Social Selling featuring Steve Watt
Director of Market Insights at Seismic
The Art of Social Selling
As an accomplished marketer, sales leader, and subject matter expert in social selling, Steve Watt knows the ins and outs of LinkedIn. Gone are the days of aggressive sales pitches and company voices, now it’s all about individuality and connection. Steve’s work as the Director of Market Insights at Seismic is focused on these new tactics, both on and off LinkedIn, as he encourages others to lean into their human voice. If you’ve been wondering how to get started on LinkedIn, this episode is full of advice from Steve on the different ways to utilize the platform and how to find your voice.
Adding Value with Podcasting featuring Rich Cardona
Podcaster and Founder of Rich Cardona Media
Adding Value with Podcasting
Rich Cardona knows what it takes to create a successful podcast. As a global top 50 podcaster and the producer of The Leadership Locker, Brown Table Talk, and Emotional Optimism among others, Rich has built his career around helping others scale their business with podcasts. In this episode of Brand Story, he’s sharing his insights around building and growing podcasts by adding value and meeting your listener promise.
The Value of Brand featuring Michael Smith
Director of Brand and Creative Content at Fountain
The Value of Brand
Michael Smith compares brand to a person walking into a room. What signals are they sending? How do they come across? As an accomplished brand and creative director and the current Director of Brand & Creative Content at Fountain, Michael’s extensive work with brand strategy has helped businesses find the value of their brand and build it for the better. In this episode of Brand Story, we hear from Michael about the impact a brand’s purpose has on its value, and what it takes to build a strong brand.
Marketing Your Company Values featuring Kelsey Dean
Assistant Vice President & Marketing Director at Pendleton Community Bank
Marketing Your Company Values
Kelsey Dean’s approach to marketing is simple: be authentic, be transparent, be real. As the Assistant Vice President & Marketing Director at Pendleton Community Bank, she leads the marketing efforts in the company’s three regions across Virginia and West Virginia, focusing on true stories and messaging based on their company values. In this episode, you’ll hear from Kelsey about how to connect with customers on a personal level, the importance of staying true to your brand through actions as well as words, and the different marketing strategies you can embrace to stay ahead of the competition.
Cultivating Emotional Optimism featuring Claude Silver
Chief Heart Officer at VaynerMedia
Cultivating Emotional Optimism
Claude Silver could write a book on emotional optimism, but not a lot of people are familiar with the term itself. As the first-ever Chief Heart Officer for Vaynermedia, Claude teaches others how to integrate heart into their professional lives, and in this episode of Brand Story, she’s breaking down the process and discussing the importance of leading with kindness.
Lead Like a Girl featuring Dalia Feldheim
Founder of Flow Leadership Consultancy and Author of Dare to Lead Like a Girl
Lead Like a Girl
Dalia Feldheim found her purpose around people empowerment early on. As the Founder of Flow Leadership Consultancy and Author of Dare to Lead Like a Girl, Dalia first spent 17 years working for Procter and Gamble leading campaigns around women empowerment. Now she’s focusing on helping businesses empower their own people to promote a more authentic, happier, and psychologically-safe working culture. In this episode, Dalia shares insights from her new book, Dare to Lead Like a Girl, how to evolve your passion into your purpose, and the impacts of working with a positive mindset.
Representation Matters featuring Mita Mallick
Head of Inclusion, Equity, and Impact at Carta and Co-Host of Brown Table Talk
Representation Matters
Mita Mallick’s career as a marketer, storyteller, and D.E.I. champion has spanned across some of the most iconic brands including AVON, Suave, and Dove. Her focus? Diversity education and representation. Whether it’s embracing different leadership styles, creating products that work for all populations, or introducing relatable representation in mass media, she believes diversity of thought doesn’t happen without diversity of representation. In this episode, you’ll hear from Mita about what it means to lead with kindness, why diverse representation is important, and how to be a supportive ally.
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Read the news about Brand Story’s fourth season.