Brand Story Podcast
The Brand Story podcast features in-depth conversations with marketers, leaders, and brand storytellers about their professional journeys and the impact they’re making on the world around them.
Leveraging Your Humanity featuring David J.P. Fisher
Author of "Networking in the 21st Century" and President of RockStar Consulting
Leveraging Your Humanity
Human beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of “Networking in the 21st Century” and President of RockStar Consulting, about the importance of storytelling, building trust, and the impact of technology on sales. The conversation touches on the psychology of human connection, the fear of rejection, and what it means to leverage your humanity.
Harnessing the Potential of AI featuring Alison McCauley
Best-Selling Author and AI Strategist
Harnessing the Potential of AI
In this episode, Alison McCauley, Best-Selling Author and AI Strategist, and our president, Steve Gilman, revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren’t left behind.
Crafting the Right Marketing Mix featuring Gina Michnowicz
CEO and Chief Creative Officer of The Craftsman Agency
Crafting the Right Marketing Mix
Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns for top brands such as Disney and Cisco. She shares what it’s like to be creative in the fast-paced world of marketing and how every touchpoint impacts the customer experience.
Creating a Video Content Strategy featuring Tom Langan
Founder of Talex Media and Author of Legendeering
Creating a Video Content Strategy
Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.
Personal Branding on LinkedIn featuring Liam Darmody
Brand Strategist
Personal Branding on LinkedIn
For brand strategist Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his tips for using the platform to its full potential so you can build your personal brand, and make a few friends along the way.
The AI Mindset featuring Conor Grennan
Dean of Students and Head of Generative AI at NYU Stern
The AI Mindset
AI is software that behaves like a human, and it’s that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era increasingly dominated by generative AI and introduces us to his HTG format for interacting with AI.
Content Marketing Simplified featuring Dana Herra
Content Marketer, Herra Communications
Content Marketing Simplified
How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Herra Communications, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.
Brand Story Breakroom: Magic Candy & Buzzword Bingo featuring Lindsey Laughlin and Steve Gilman
Brand Story Breakroom: Magic Candy & Buzzword Bingo
What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode.
Empathy and Design featuring Jim Pietruszynski
CEO of Soulsight
Empathy and Design
70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, CEO of Soulsight, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today. In this episode, we talk with Jim about the emotional core of branding and the importance of crafting designs that truly embody a brand’s story and purpose.
Mission-Driven Branding featuring Kathryn Tuttle
Executive Advisor, CPG Brands
Mission-Driven Branding
Building a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brands and scaling businesses. The conversation highlights the importance of understanding the consumer’s perspective and the power of branding to make a positive impact on the world.
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Read the news about Brand Story’s fourth season.