Rand Fishkin, Cofounder & CEO of SparkToro, talks about the evolution of zero-click internet and how to measure marketing success with our president, Steve Gilman.
The rules around marketing have changed.
Clicks are down. Attribution is murky. And most dashboards don’t tell the full story.
In today’s digital landscape, marketers are being asked to do more with less—less clarity, less control, and often, less trust in what’s actually working. But that doesn’t mean marketing is broken. It just means we need a new mindset. One that values understanding over assumptions, influence over impressions, and real human connection over empty metrics.
To explore that shift, we sat down with Rand Fishkin for a two-part episode to unpack what’s changing, what’s still true, and what marketers need to relearn to build brands that actually resonate. From zero-click search to the surprising power of so-called “vanity metrics,” this first episode challenges the way we think about digital success and makes the case for more thoughtful, audience-first marketing.
