Maya Guice, Director of Strategy at BRC Imagination Arts, talks with our president, Steve Gilman about brand storytelling and creating immersive experiences.
Define your audience. Be genuine. Tell your story.
Maya’s advice for crafting your brand and marketing messages isn’t new, and yet it’s still so common to miss the mark. Your audience is too broad. You focus too much on product features without a story for people to relate to. It’s an easy trap to fall into, but with a few adjustments (or maybe a fresh strategy), you can create a story people will be lining up at the door to hear.
In this episode, we hear from Maya about the ways she uses authentic storytelling techniques to create immersive brand experiences. She talks about how we can bring stories to life across different platforms and how important it is to bring different perspectives to the table. While her work with iconic brands like Ford and NASA may look a lot different on the surface, the strategies and techniques used to tell their stories are very similar and can be used to guide you toward your own brand success.
