Lauren Smith, Executive Creative Director at 72andSunny, talks about working on creative campaigns and building brands for the long term with our president, Steve Gilman.
When you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. Maybe the thought of a day like that makes you smile. That’s the feeling the ad agency, 72andSunny, grabs hold of every day. That feeling of light and happy optimism is what drives their team to be creative and build uplifting campaigns for their clients.
In this episode, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airlines rebrand of 2020. She unpacks the work behind building a multichannel campaign, and how important it is to look ahead to build brands for the long term. The episode provides creative inspiration and examples of how we can all continue to learn and grow with just a little creative optimism.
