Tom Langan, Founder of Talex Media and Author of Legendeering, talks about visual storytelling and crafting a video communication strategy with our president, Steve Gilman.
Ever wonder how a two-time Emmy nominee approaches storytelling? From working on shows like What Not to Wear and Wife Swap to Coast Guard Alaska, Tom has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling.
When we see a bit of media that makes us feel something, we can tell the difference. That’s why it’s so important to put your audience first and deliver content that resonates with them emotionally. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.
