Will Guidara, Restaurateur and Author of Unreasonable Hospitality, shares his career journey and how brands can embrace unreasonable hospitality with our president, Steve Gilman
When Will Guidara was 26 he took over Eleven Madison Park, a middling brasserie in the heart of NYC. For the next eleven years, he focused on pursuing excellence in every aspect of the dining experience and combined that with memorable, some might say unreasonable, hospitality.
And it paid off.
The restaurant has held three Michelin stars since 2012 and was ranked first among The World’s 50 Best Restaurants in 2017. But it wasn’t without hard work. In fact, Will’s approach to hospitality and brand storytelling is a testament to the power of creating memorable experiences, and it’s not limited to the hospitality industry. By focusing on genuine care, creativity, and intentional moments, brands of every industry have the ability to leave a lasting impact on their customers. In this episode, Will shares the valuable lessons he’s learned in both leadership and brand experience, and how you can embrace unreasonable hospitality.
