Judith Trumbo, CEO of VMRC, talks with our president, Steve Gilman, about creating community, identifying and positioning your brand’s differentiators, and the importance of authenticity.
As a leader of an active living retirement community, Judith knows it all comes down to one thing: building a true sense of community. From the staff to the residents, instilling a sense of love and connection is key to meeting VMRC’s brand promise to live well, age well, and end well. For brands in competitive markets like theirs, Judith shares why creating a caring environment, a dedication to authenticity, and sharing stories can set you apart.
