Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
The Tweet Read Around the World
It wasn’t that long ago that an unhappy customer would ask to speak to the manager, and if they were really upset, they’d write a letter to the corporate office. These days, they’re paying for a...
Not All Fonts are Created Equal
When developing brand standards, sometimes font choice becomes an afterthought. It doesn’t matter that much anyway, right? As long as it looks interesting and people can read it? Wrong. There are...
5 Quick Tips For Taking Better Phone Photos
These days I don't always want to carry my bulky DSLR around and there are times when my DSLR with a big lens can disrupt a great photographic moment. Fortunately, modern smart phones now have...
5 Website Shortcuts to Avoid
What’s the first thing you do when you’re looking for information? If you’re like most people, you go online and search for answers. So if we value the web so much, why do we take so many shortcuts...
Moving Beyond The Safe Shot
Let me paint a scenario I've come across several times in the past few years. I'm on a shoot, photography or video, and it is crunch time. The client is getting tired, or the weather is taking a bad...
6 Tips for Stronger Presentations
Do your presentations fall flat? Does your audience seem bored? You worked to make sure your slides were dynamic and made sure that your points were clear, and still you flopped. What you probably...
3 Tips for a Better Monday
What’s the first thing that comes to mind when you think of Mondays? For most people, it’s dread. It starts on Sunday evening. You start to feel anxious at the thought of returning to work, and by...
Perspective Is Everything
In video production, choosing the right perspective is crucial. Any connection with an audience using visuals has a point of view from which the camera shoots, and choosing the right location, angle...
What I Learned When I Disconnected
In my last post, I wrote about the need for us to disconnect in order to recharge our batteries, and I mentioned the trip I was taking to Iceland the following week as a perfect opportunity for me...
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