Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Designing for the Medium
It’s often tempting, when designing a campaign, to keep things as consistent as possible across every component. While a good amount of consistency is great, each component has its own requirements...
Get Creative with the Gravity Team
We spend a lot of time talking about how important creativity is to marketing and design, but we don't often get to explore our team's purely creative side and the rich creative lives we live...
Meet Steve Gilman, President & Brand Strategist
If you have worked with us on Brand Strategy, you're likely familiar with Steve Gilman, our President and Brand Strategist. Here's a chance to go behind the scenes with Gravity's founder: learn how...
The Key to Making a Great Video Testimonial: Listening
Creating a testimonial video is a collaborative endeavor that requires active and empathetic listening throughout: from the planning stages, through the interview, and especially in the editing...
Telling Your Brand Story
Stories are what move people and drive them to participate, believe, and often buy. A clear and compelling brand story is crucial to your company’s growth and success. How do you establish your...
Happy Birthday, SVO!
Congratulations to our client, Shenandoah Valley Organic, on five years of improving the lives of farmers, chickens, and home cooks. In 2012, the Founders of Shenandoah Valley Organic (SVO)...
Meet Ros O’Brien, Gravity Marketing
Here’s another chance to meet an essential behind-the-scenes member of the Gravity team. Ros is a writer, editor, graphic and web designer. She manages Gravity's internal marketing and helps as...
Visual Weight Matters in Marketing
Visual weight – a term you didn't know you knew. It's a concept that is so deeply embedded in design and marketing that it often goes unnoticed, but in this post I'm going to shine a light on it,...
Supercharge Your Marketing Game with Roadmaps
A roadmap is an important tool that keeps all marketing efforts on track--it creates a shared understanding of what is to be done and when, helps with marketing resource allocation, facilitates...
Connect with Taylor!
Collaborate With Someone Who Cares About Your Future
You have goals. You have metrics. You have dreams for your brand and marketing. We’re going to make them happen. Let’s work together.