Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Know Your Audience. And Speak to It.
Before coming to Gravity Group, I worked in the sales and marketing department of a large company and had the same responsibility as many of our clients: marketing the company’s products and...
Brand Gut Check
In the rush to get creative messages out and sell products, marketers often neglect brand strategy. Without a clear strategy and a strong positioning statement to use as the touchstone for creative,...
The Key to Increasing Sales: Ask Questions
Too often salespeople are so anxious to close a sale that they don’t take the time to determine what their potential customer needs. What should they do? Ask questions. There’s a story about a sales...
Confusing Brand with Brand Identity
I recently attended a “branding session” where I, along with other participants, was asked by a consultant to “brainstorm a brand”. This was surprising to me on two levels. First, the consultant...
Results powered by Integrated Marketing
About six weeks ago, we launched an integrated campaign for a client (for this post, they’ll remain anonymous since their campaign is still active), and I’m happy to report that our early results...
So what’s this “Brand Challenge” thing?
With our 1st annual Brand Challenge, we’re challenging you - our hometown readers, clients and friends - to take a little time and nominate a small nonprofit that needs brand or marketing help. If...
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