Gravity Blog
Featuring insights and best practices on all things brand, marketing, storytelling, and leadership.
Newest Tech Isn’t Always the Best Tech For The Job
That title may be just common sense to most of us. Messages from many tech firms, however, would have us believe that the next release of their product is going to revolutionize the industry – be it...
Can You Disconnect?
Dictionary.com defines weekend as any two-day period taken as a weekly rest from one’s work, usually occurring between Friday evening and Monday morning. But all too often our nine-to-five becomes...
5 Tips for Marketing Your Non-Profit
Having been both a volunteer and Board Member of numerous non-profits and civic organizations, I've witnessed first-hand the struggle organizations face when trying to market themselves. Because...
5 Ways to Make Sure Your Video Stands Out
At Gravity Group we have a lot of great video production equipment - but pulling off a great shoot goes far beyond the fancy camera. Here are some basics that anyone working on a video should...
3 Marketing Lessons from the SuperBowl
I have a confession. I watch the SuperBowl for the commercials. Each year I look forward to seeing how the top brands will find ways to stand out, and this year’s power outage gave quick-thinking...
Managing PPC: Google AdWords Explained
You've seen the paid ads that appear on search results pages (SERPs), and there's a good chance that you've even managed one of these paid search or Pay Per Click (PPC) campaigns. I've found that...
Truth in Marketing – The Power of the Consumer Review
The era of making exaggerated product claims is long dead - at least it should be. But, some brands continue to use exaggerated claims, or “spin”, to sell products. In the hyper-connected,...
The Pros and Cons of RAW Capable Video Cameras
There’s certainly a lot of buzz on video industry blogs and websites about new “RAW capable” cameras, such as the new Black Magic Cinema Camera and the recently price-reduced RED ONE MX. These...
Behind the Scenes at a TV Shoot
Ever see a commercial and wonder how it was made? People are often amazed at the amount of equipment (lights, cameras, reflectors - oh my!) and time it takes to shoot a high-quality TV spot. Sure,...
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