Acoustical Sheetmetal Company
Case Study
Acoustical Sheetmetal Company (ASC), based in Virginia Beach, VA, manufactures sound-attenuated and weather-protective enclosures for on-site power generation equipment. Gravity Group partnered with ASC to help them increase market share and meet growth goals by creating content that helps tell their brand story and engage with their audience.
It’s not always possible for customers and potential customers to visit ASC’s manufacturing campus, so creating videos and designing content that shows off their facilities and capabilities is key to reaching their business goals.
Since partnering with Gravity Group, ASC has maintained a full manufacturing schedule and continues to grow.
How We Helped
- Video
- Social Media
- Photography
- Website Design/Development
- Recruitment Marketing
- Brand Experience Design
ASC’s Brand Story Video
To tell ASC’s brand story, our production team went on location to film their team in action and capture interviews with key staff members. Our services included:
- Shot list development and video production planning
- Interview set up and high-quality audio recording
- 4k video recording and photography
- Post-production video editing to produce videos formatted for web and social media use
- Music and motion graphics
Social Content
Our team collaborates with ASC to engage their audience with content across social platforms by:
- Planning monthly social content
- Writing copy that connects in a tone that matches their brand
- Designing graphics and developing social videos that provide value to followers
Website Redesign
From planning page layouts to writing copy and gathering photos and videos from ASC’s media library that we built, we redesigned ASC’s website so it has:
- Better user experience & functionality
- Advanced search engine optimization
- High-quality displays across devices
- A CMS that makes it easier to manage and maintain their website
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