WVU Medicine Uniontown Hospital
Case Study
Uniontown Hospital, a proud member of the WVU Medicine family, is a full-service healthcare facility dedicated to providing compassionate, high-quality care to the residents of Fayette County, PA and surrounding communities. Gravity Group partnered with Uniontown Hospital to strengthen community engagement and build trust through strategic content that reflects their commitment to patient-first care.
Because healthcare decisions are deeply personal, it’s important for Uniontown Hospital to showcase their facilities, highlight their dedicated staff, and communicate the exceptional care they provide every day.
Through thoughtful storytelling and visual content, we helped bring their mission to life and make their services feel more accessible to patients and families alike.
Since partnering with Gravity Group, Uniontown Hospital has enhanced its local presence, deepened community trust, and broadened its services as a vital healthcare resource in the region.
Our Impact
- Video and Audio
- Social Media
- Photography
- Digital Campaign Planning and Management
- Recruitment Marketing
- Traditional and Digital Media Placement
- Internal Communications Resources
A New Day for Uniontown Hospital
To help Uniontown Hospital refresh its public image and reinforce its role as a trusted, compassionate healthcare provider, we developed and launched the “A New Day” campaign. This initiative marked a new chapter for the hospital—one rooted in renewed leadership, modern care, and a deeper commitment to the community. Our work included full campaign planning, content creation, and advertising/media strategy to ensure the message reached audiences across multiple platforms with impact and empathy.
For this campaign, our primary services included:
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End-to-end campaign development and messaging strategy
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Creative direction and visual branding for all campaign assets
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On-location video and photo production to highlight the people, spaces, and spirit of Uniontown Hospital
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Graphic design for digital and print collateral
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Media planning and ad placement across traditional and digital platforms
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Tone and voice development to guide all future communications
Promoting Services That Meet Community Needs
WVU Medicine Children’s Birthing Center operated by Uniontown Hospital
Now part of the WVU Medicine system, Uniontown Hospital is expanding access to advanced care and bringing new, high-quality services to the community. Through it all, their team remains driven by a shared purpose: to make a meaningful impact in the lives of their neighbors.
When Uniontown Hospital identified the need for expanded services—like their Orthopedics and Spine Center and new Birthing Center—we partnered closely with their dedicated team to bring those services and their stories to the forefront.
While Uniontown’s experts focused on delivering exceptional care, we focused on making sure those efforts reached the people who needed them most.
Through a blend of compelling video, targeted social media, print, display, and TV, we’ve crafted numerous integrated campaigns that communicate not only the availability of new services but the human impact behind them.
Among many others, these campaigns featured real stories, compassionate care, and a clear message: better healthcare is close to home.
WVU Medicine Uniontown Hospital’s
Orthopedics and Spine Center
Build Trust. Drive Action. Get Results.
From strategy to execution, we’ll help your brand connect with the people who need you the most.