Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, talks about the integrated marketing campaign process and customer experience with our president, Steve Gilman.
Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. Just ask Gina, whose Clio award-winning campaign for the hit Disney film Cruella pivoted from featuring a life-size chocolate model to mini chocolate creations that showcased the fashion of the film.
In this episode of Brand Story, Gina offers her insights into creating integrated marketing campaigns for top brands such as Disney and Cisco. She shares what it’s like to be creative in the fast-paced world of marketing, where immediate social media reactions can make or break a campaign, and how every touchpoint impacts the customer experience.
