Dana Herra, Content Marketer, Herra Communications, talks about content marketing and finding your brand voice with our president, Steve Gilman.
“We can’t post about XYZ, we posted about that last week.”
How often do we think about or hear this phrase? We want to make sure our messages are seen, but we don’t want to nag our customers. We want to stay relevant and consistent, but we don’t want to overwhelm people.
The truth is? Your audience most likely didn’t see or doesn’t remember your previous message. Repetition breeds familiarity, but creating and posting content is also just one small piece of your content marketing strategy. In this episode, we speak with Dana about the chapters that make up a content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.
