Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke’s standout marketing campaigns and the recent Pepsi visual identity rebrand.
Episode 51
Brand Story Podcast
Brand Story Breakroom: Coke and Pepsi
Key Takeaways
[Coke’s] DNA is consistent with their brand all the way through. They don't just do trends and try to be shocking. They know who they are and they stick to who they are emotionally. And that's what connects them with so many people.
When someone's considering a brand identity refresh or rebranding effort, it needs to be motivated by what you stand for and how you're going to function.
About The Host
Steve Gilman
As the President of Gravity Group, Steve is passionate about helping brands reach their goals through honest, creative marketing and powerful brand stories.
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